The Kraft Heinz Not Company has expanded into plant-based meat innovations with the first ever plant-based offerings to launch under the Oscar Mayer brand.

The Kraft Heinz Not Company is a joint venture between Kraft Heinz and vegan food-tech company NotCo. Through Kraft Heinz’s popular Oscar Mayer meat brand, the joint venture is expanding its portfolio of innovations that aim to create “mouthwatering plant-based foods for all”.

Debuting at Expo West this month and set to roll out to retailers across the US later in 2024, the Kraft Heinz Not Company’s Oscar Mayer NotHotDogs and NotSausages are claimed to offer the same savoury and smoky taste experience that brand fans are familiar with.

Available in Bratwurst and Italian sausage flavours, the new offerings aim to fill a gap in the plant-based market for hot dogs and dinner sausages that meet taste and texture expectations.

Lucho Lopez-May, CEO at the Kraft Heinz Not Company, said: “We know people are hungry for plant-based meat options from brands they know and trust. In launching the joint venture’s first product in the plant-based meat category, we saw an opportunity to satisfy these consumer cravings, leveraging NotCo’s revolutionary AI technology and the power, equity and legacy of the Oscar Mayer brand.”

The launch marks a new milestone for the Kraft Heinz Not Company by adding a plant-based meat option to its portfolio, which also includes Kraft NotMac&Cheese, Kraft NotCheese Slices and NotMayo. The company said it plans to scale into additional categories and has recently begun its international expansion.

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