Kraft Heinz has announced the launch of a new Philadelphia-branded plant-based spread in the US.

Philadelphia plant-based spread is available in the brand’s original cream cheese flavour. Made with “simple ingredients” and no added flavours or dyes, the new plant-based offering is also free of gluten and lactose.

Robert Scott, president of research and development at Kraft Heinz, said: “The influx of flexitarian consumers has driven growth within the plant-based market, which is now more than 20x the size of the vegan population”.

He continued: “As the brand that has set the cream cheese standard for 150 years, we realised the current options weren’t meeting consumer expectations, and there was no trusted leader. Philadelphia plant-based spread not only provides a solution that mirrors the taste and texture of our iconic Philadelphia brand, but it also reinforces Kraft Heinz’s bet to bring plant-based offerings to the masses.”

Philadelphia plant-based spread is currently sold at select retailers in Southeast US, with additional flavours being rolled out nationally in summer 2023.

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