Juicy Marbles has unveiled its latest alt-meat innovation in the US, Pork-ish: a brand-new, clean label, plant-based pork whole cut product.

The launch joins the recently launched ‘Lamb-ish’ lamb alternative, the first in the brand’s Meaty Meat line-up, which takes a ‘deliberately ambiguous’ approach to mimicking meat in order to allow consumers more cooking freedom.

The Pork-ish product is designed for everyday use and is claimed to be a category-first innovation. The Meaty Meat line was developed to offer a new kind of ‘kitchen staple,’ aiming to rival tofu as a versatile option for home cooks. Like tofu, the products offer an ‘ambiguous’ shape, making them adaptable to any cuisine, but can be sliced, chunked, shredded or cooked whole.

Pork-ish builds on Juicy Marbles’ commitment to formulating its entire portfolio to its clean label recipe, named Marble 3.0. It contains only nine ingredients, including water, and 20g of protein per 100g with a complete amino acid profile.

The product is also free of thickeners and binders such as methylcellulose and carrageenan, and contains micronutrients including iron, zinc, selenium and B vitamins, including B12.

The clean label recipe contains no preservatives and 100% non-GMO ingredients, achieving a Nutri-score of A.

Maj Hrovat, co-founder and R&D chief at Juicy Marbles, said: “We’ve always been frustrated by how light plant-based ‘alternatives’ can be on essential nutrients, like protein, iron, and B12. Beyond taste and texture, people want nutritionally sensible food that helps them reach their daily nutrition goals and that they can cook for their families with confidence.”

Hrovat added: “If we want plant-based meats to be a viable alternative, they have to get close to matching the nutritional profile of meat – with a sensible ingredients list. Marble 3.0 is our cleanest, most nutritious recipe yet, and will be our standard going forward.”

For US and Canadian consumers, Meaty Meat Pork-ish has been available online since 11 March 2025. In the EU and UK, a retail release date will be announced at a later date, as well as a release date for US retail in addition to the company’s webstore.

The previously launched Meaty Meat Lamb-ish product sold out in 24 hours, Meaty Meat confirmed.