German biotech company Infinite Roots has introduced two mycelium-based meat alternative products in South Korea, in partnership with Pulmuone.
The products – a meatballs product, and a burger patty – are launching under South Korean plant-based food specialist Pulmuone’s Earth Diet line, aiming to provide ‘an ideal platform’ for consumer acceptance through launching under the widely recognised brand.
Earth Diet has an established presence in the market, offering a trusted brand association and bringing potential to make the products accessible to a broad audience.
Produced using Infinite Roots’ fermentation process, the products are rich in protein and combine mycelium with mushrooms to enhance natural flavours. This combination caters to local taste preferences, creating a rich umami profile that resonates with consumers familiar with mushroom-based dishes in Asian cuisine.
Mazen Rizk, CEO and founder of Infinite Roots, said: “The positive feedback underscores the strong interest in mycelium and foods derived from this raw material, as they deliver on both taste and sustainability”.
Mycelium has been chosen by the brand due to its land use and water efficiency, requiring significantly less land and water consumption than cattle, as well as soy protein.
#InfiniteRoots #SouthKorea