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Meat alternatives brand Impossible Foods has teamed up with UK bar chain BrewDog to deliver a new plant-based chicken menu.


The new menu features ‘classic bar fare’ like cheeseburgers, loaded fries and tacos, made with Impossible’s new ‘Chicken’ Fillets Made From Plants product.


Made with a crispy coating and ‘juicy, savoury bite,’ Impossible’s new fillets follow in the footsteps of its ‘Chicken’ Nuggets, designed to provide an alternative to animal-derived chicken for consumers who enjoy the taste of meat.


Lauren Carrol, chief marketing officer at BrewDog, said: “We know lots of our beer-loving customers opt for plant-based meals, so we wanted to make it even easier to make the switch through this hook-up with Impossible”.


On the collaboration, Noel Clarke, SVP of international at Impossible Foods, commented: “We love showing consumers that they can still enjoy their favourite things, like great food and a BrewDog IPA, while also opting for more plant-based options”.


The limited-time menu is available in 48 bars nationwide until Friday 31 March.

Impossible teams up with BrewDog to deliver new plant-based chicken menu

Melissa Bradshaw

17 February 2025

Impossible teams up with BrewDog to deliver new plant-based chicken menu

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