Impossible Foods has transitioned a 70-acre traditional cattle ranch into the ‘Impossible Ranch,’ repurposing the land to grow crops used to make its plant-based meat products.

Located in South Carolina, US, the Impossible Ranch project involves rescuing cattle and investing in the growth and harvesting of crops such as soy beans, sunflowers and coconut trees. All of these crops represent key ingredients in Impossible’s plant-based beef, chicken and pork products.

The property, situated in the foothills of the Blue Ridge Mountains, previously operated as a cattle ranch for decades. In transitioning the farmland towards crop farming, Impossible said it will ‘honour the heritage’ of the ranch while promoting a renewed focus on animal welfare, working in partnership with the family who tended the land for generations.

Impossible will share updates on the ranch’s daily activities through its social media community, offering a ‘visual and wholesome’ connection between the simplicity of the ingredients and the farm-based roots of making Impossible meat from plants. The ranch is intended to be a ‘safe haven’ for the cattle living on the property – six cows, two steers and one calf.

Leslie Sims, chief marketing and creative officer at Impossible Foods, said: “Impossible Ranch is a living and breathing educational resource where our commitments to giving back to the planet and supporting animal welfare are front-and-centre, along with the plants representing key ingredients in our products. We want to bring consumers along on this journey and help them understand how choosing meat from plants can be a better choice.”

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