Plant-based meat company Impossible Foods has opened its first in-person foodservice concept in Chicago, Illinois, US.

The pop-up concept, Impossible Quality Meats, is designed around Impossible’s range of plant-based beef, chicken and pork alternatives. It builds on Impossible’s existing presence in foodservice, with over 45,000 locations across the US currently serving the brand’s products.

Through to the end of autumn 2024, Impossible Quality Meats will be open from Tuesday to Sunday from 11am until 8pm inside Chicago’s XMarket Food Hall. Its fully plant-based menu offering spans small plates, main dishes, Sunday brunch and even desserts.

Breakfast options include an Impossible breakfast sausage sandwich, featuring the brand’s sausage patty layered with plant-based egg, chipotle aioli and a crispy hash brown, sandwiched between an English muffin.

An Asian-style meatballs dish showcases Impossible’s meatballs dressed in hoisin lime sauce and topped with crispy fried shallots, sesame seeds, fresh mint and coriander. Meanwhile, classic Impossible burgers, hot dogs and chicken nuggets are served up alongside lighter options such as the Impossible grilled chicken caesar – available in wrap or salad form, complete with plant-based parmesan cheese and caesar dressing.

Swedish alt-dairy giant Oatly is also partnering with Impossible to provide a dessert option with its dairy-free soft serve, available in vanilla, chocolate or swirl.

Peter McGuiness, president and CEO at Impossible Foods, commented: “Impossible began as a foodservice brand, launching our flagship beef product in 2016 with some of the best restaurants in America”.

He added: “With Impossible Quality Meats, we wanted to offer diners a fun way to experience our food. From breakfast to lunch to dinner, we leaned into classic craveable dishes people love – like nachos, smash burgers and chilli cheese dogs. Choosing meat from plants shouldn’t feel like a compromise. It’s great-tasting food, plain and simple.”

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