Impossible Foods is rolling out three new lines into US retail: Impossible Disney The Lion King Chicken Nuggets, Impossible Meal Makers and Impossible Corn Dogs.

The new products aim to make it easier for families to enjoy plant-based meals, and will be available to shop at US grocery stores over the coming weeks.

The brand has partnered with Disney to launch Impossible Disney The Lion King Chicken Nuggets, in advance of the new film Mufasa: The Lion King. The product reimagines Impossible’s chicken-style nuggets into the shape of familiar Disney characters from the film, packing 10g of plant protein per serving in a quick and convenient format for kids and consumers of all ages.

Peter McGuinness, president and CEO of Impossible Foods, said: “We’ve been very proud to work with Disney to serve Impossible products across their properties for the past four years, so it was a natural next step to collaborate on a new offering in the grocery aisle”.

Also joining the Disney nuggets collaboration are two additional lines designed for convenience. Impossible Meal Makers provide a new, flavourful take on Impossible’s flagship Impossible Beef, packing the same 19g of protein per serving and zero cholesterol. They feature the plant-based ground beef in two pre-seasoned options – Taco and Italian-style – and can be cooked within minutes.

The new Impossible Corn Dogs feature the brand’s Impossible Beef Hot Dogs, paired with a soft corn bread exterior aiming to evoke ‘nostalgia for childhood days at the carnival or county fair’. They also contain zero cholesterol, as well as being claimed to contain 40% total less fat and saturated fat compared to an animal-based corn dog.

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