Impossible Foods has added a new innovation to its meat alternatives portfolio, Steak Bites – the brand’s first steak alternative product.

The new product offers a convenient pack of pre-seasoned, pre-cooked bite-sized steak alternative pieces, flavoured with a savoury blend of herbs and spices.

Impossible’s soya-based bites contain 21g of plant protein per serving, also offering a source of fibre, iron and B vitamins. They also contain zero cholesterol and 80% less saturated fat compared to animal-based steak, according to the brand.

The company said it leveraged a range of methods and ingredients to achieve the ‘juicy, savoury experience meat lovers expect from steak,’ including a tender, fine-grained texture similar to the natural muscle alignment in animal meat.

Impossible Steak Bites are also designed for quick and easy cooking, versatile across numerous meal applications including stir-fries, tacos and breakfast dishes.

Peter McGuinness, president and CEO of Impossible Foods, commented: “Our steak bites are first and foremost delicious. They’re also packed with protein, no cholesterol and less saturated fat versus the animal.”

“It’s a real testament to our advancements in R&D. Achieving the right balance of amazing taste and great nutritional value is what people want and need, whether you’re a meat eater or not.”

The new innovation is currently rolling out to grocery stores across the US, with foodservice availability to follow in the coming months.

Top image: © Impossible Foods