Chickpea snack brand Hippeas is expanding its range with the launch of a new ‘Flavor Blast!’ line in the US, available in two flavours.

Vegan White Cheddar Explosion and Blazin’ Hot Hippeas Flavor Blast! Chickpea Puffs have been designed to deliver the crunch and “explosive” flavour of classic cheese puff-style crisp products, Hippeas said, while providing a clean label, chickpea-based alternative.

They are 100% plant-based, free from the top nine allergens and non-GMO Project Verified. Containing 3-4g of protein and 3g of fibre per one ounce serving, the chickpea puffs aim to deliver nutritional benefits alongside buttery, cheesy and spicy flavours.

Hippeas’ CMO, Julia Hecht, said: “Our dedication to perfecting these extra flavour recipes reflects our commitment to surpassing consumer expectations of what a better-for-you product can taste like. Parents (and grown-up snackers) love Hippeas puffs because they are a kid-requested go-to snack made with real, simple ingredients.”

She added: “Not only are the puffs delicious, but they contain the nutritional benefits of both protein and fibre as well as no artificial colours, flavours or ingredients of any kind. Plus, these puffs are made from sustainably grown chickpeas, filling our commitment to developing products that are better for the planet.”

Hippeas Flavor Blast! Chickpea Puffs are now available at select retailers including Sprouts as well as on Amazon and Hippeas.com.

#US #chickpeas #Hippeas #cleanlabel #snacking