A new ‘better-for-you’ confectionery brand, Harken Sweets, has launched in the US, aiming to provide plant-based and healthy alternatives to classic chocolate bars.

In a LinkedIn post, the brand’s founder, Katie Lefkowitz, said that Harken Sweets – which uses a “long-held recipe for date caramel” to craft its vegan chocolate bars – aims to “harness the power of the date super-fruit, reimagining the indulgences we all grew up with”.

The new chocolate bars contain 150 kcal or less, with no added sugar and boosted prebiotic fibre – the equivalent to five cups of kale, according to the company.

Harken’s range is made with 100% plant-based, non-GMO and Fairtrade ingredients. It has launched with two initial products, available in selected US retailers and online.

The Nutty One combines peanuts with date caramel and nougat, while The Gooey One pairs nougat with salted date caramel. Both bars are wrapped in a oat-based vegan chocolate coating.

Other plant-based ingredients used in the bars include prebiotic tapioca, Jerusalem artichoke, palm fruit, monk fruit and pea protein.

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