Ferrero has today (3 September 2024) announced the official European launch of a plant-based version of its iconic global hazelnut spread, Nutella.

Beginning its roll-out with select European markets in autumn 2024, the new plant-based Nutella will soon be available to consumers in local supermarkets in a 350g jar.

According to the confectionery giant, Nutella Plant-Based delivers the same ‘unmistakable’ Nutella experience by replacing milk for plant-based ingredients such as chickpeas and rice syrup. It contains Nutella’s signature ingredients of roasted hazelnuts and cocoa, promising the original spread’s creamy texture.

The Nutella brand, established in 1964, is celebrating its 60th anniversary this year, and aims to meet the increasing global demand for plant-based products with this latest innovation.

Vanessa Brown, head of trademarks at the Vegetarian Society, said that the society welcomes Ferrero’s efforts to meet the needs of the millions of consumers following plant-based and vegan diets.

She confirmed: “We are pleased to announce that the new Nutella Plant-Based meets the Vegetarian Society’s strict criteria for vegan accreditation.”

Thomas Chatenier, global president of Nutella at Ferrero, commented: “For 60 years, millions of people around the world have begun their day enjoying breakfast with Nutella. We are excited to welcome even more people into the brand offering Nutella Plant-Based, the latest addition to the growing Nutella family.”

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