Mrs Crimble’s, a gluten-free brand owned by Ecotone UK, has added a new vegan snack made with oats to its portfolio.

Featuring gluten-free oats and vegan Belgian chocolate, Mrs Crimble’s Soft Oaty Bakes with Chocolate contain just 155 calories each and are a source of fibre.

“Customers are now selecting free from out of choice to support their lifestyle rather than for medical needs,” said Vicki Hazel, Mrs Crimble’s brand controller at Ecotone UK.

“The Mrs Crimble’s brand speaks to both lifestyle consumers and coeliac sufferers – turning the outdated view of gluten-free food on its head with tasty, high-quality bakes that all can enjoy.

“Our mission is to offer inclusive indulgence, which is why we’re innovating with vegan-friendly ingredients and creating lower-calorie options. We’re confident our new Oaty Bakes will have strong appeal for new and existing consumers, fulfilling those mid-morning and mid-afternoon snack occasions.”

The individually wrapped bakes are launching into Tesco in multi-packs of four (RRP £2.25) in time for Coeliac Awareness Week.

Last year, Mrs Crimble’s announced the launch of new plant-based coconut macaroons, which marked its second vegan offering.

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