Functional mushroom brand Dirtea has introduced a new range of gummies designed to aid cognitive and physical wellbeing.
Dirtea, based in the UK, first launched to market in 2021. It offers a range of pure mushroom powders and blends, and has now expanded into the gummies category with this latest innovation.
Products in the range contain Dirtea’s functional mushrooms – lion’s mane, chaga, cordyceps and tremella – aiming to bring benefits such as improved focus and energy. The gummies are vegan, made with natural flavours and zero sugar, and contain up to 3,000mg of functional mushrooms and essential vitamins.
Dirtea’s chaga gummies offer a lemon flavour and 3,000mg of chaga, vitamin C and zinc, designed to be taken daily for general immunity support and caffeine-free energy.
The apple-flavoured lion’s mane gummies contain 2,400mg of lion’s mane and 100% of the recommended daily intake of vitamins B12 and B5, supporting cognitive function, memory, nervous system regulation and mental clarity while reducing fatigue.
Cordyceps gummies contain 3,000mg of cordyceps alongside vitamins B3, B5 and C, helping consumers to reduce fatigue and bolster endurance throughout the day. They are available in a mixed berry flavour.
Finally, the tremella gummies contain 3,000mg of tremella, biotin, vitamins A, E and C, selenium and zinc. These peach-flavoured gummies are designed to support the body’s natural production of hyaluronic acid and collagen, for ‘glowing’ skin as well as strong hair and nails.
The company’s co-founder and CMO, Andrew Salter, explained that the gummies have been in development for two years.
He commented: “As we enter this next phase of Dirtea, we are extremely proud of the range we have created and have worked tirelessly to develop Gummies that are not only unbelievably tasty and superior, but that also offer tangible health benefits, with up to ten times the amount of functional mushrooms per serving than the industry average”.
Each serving of Dirtea’s gummies contains 20 kcal or less. They are also free from gluten, soy and lactose, with no artificial sweeteners of GMO ingredients. Each carton contains 60 gummies and 30 servings, priced at £29.99 and available through Dirtea’s website.
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