UK brand Crackd has secured national distribution for its liquid plant-based egg replacement product, suitable for eggless bakes and savoury dishes. Crackd The No-Egg Egg is made using pea protein, which is cold pressed to retain both flavour and nutrients. The product is said to be rich in vitamin B12 – which vegans sometimes struggle to get enough of – and allergen free. The launch of Crackd The No-Egg Egg aims to provide a credible egg replacement for vegans and flexitarians alike. A source of protein, the product can be used to make quiche, frittata, omelette, Yorkshire pudding, cake, cookies and more. The Crackd liquid egg replacement will be launching into M&S stores in December, with more retailers to follow for Veganuary. The product will also be available from online retailer The Vegan Kind.
The Plant Base
2 November 2020
Crackd to launch vegan egg replacement into UK stores nationwide