Milk alternatives specialist Califia Farms has launched a brand-new fruity beverage line, Creamy Refreshers, in the US.

The Creamy Refreshers drinks blend coconut cream with real fruit juice, aiming to bring nostalgic ‘vacation-inspired’ flavours to consumers. They are designed to be enjoyed over ice, available in four flavours: Strawberry Crème, Key Lime Colada, Piña Colada and Orange Crème.

The products contain 8-10g of sugar per serving and are free from soya and gluten. They aim to provide a reduced-sugar alternative to popular fruit juices. The launch builds on research showing that the US juice market is expected to reach $3.35bn this year, with nearly two-thirds of consumers drinking juice weekly.

Suzanne Ginestro, CMO at Califia Farms, said: “Over the last 15 years, Califia Farms has loved experimenting with the endless possibilities of plants. Creamy Refreshers is a perfect example of how that innovation unlocked something new, delicious and fresh. Today's consumer embraces mindful indulgences and we're proud to bring a new little sweet treat to retail shelves.”

The drinks first debuted at the Expo West trade show and are now available across the US at Albertsons, Target and Kroger stores with an MSRP of $5.99 per 1.4-litre bottle.