Beyond Meat has debuted a new product line, Beyond Sun Sausage, made with wholesome ingredients including fruits and vegetables.
Available in three flavours, Cajun, Pesto and Pineapple Jalapeño, the new products contain vegetables, fruits and legumes, including spinach, bell peppers, yellow peas, brown rice, red lentils and faba beans.
Made with avocado oil, Beyond Sun Sausage offers 12g of protein per sausage, is low in saturated fat, and contains no cholesterol or added antibiotics or hormones.
The new sausages are designed not to mimic beef, pork or poultry, but to be a distinct and unique protein option.
Dariush Ajami, chief innovation officer at Beyond Meat, said: “We’re thrilled to introduce a completely new innovation to the plant-based category with the addition of our wholesome, flavour-forward Beyond Sun Sausage. Filled with clean, plant proteins including yellow peas, brown rice, faba beans and red lentils, this launch further exemplifies our...commitment to raising the nutrition bar for plant-based meats and creating delicious, healthy products.”
Beyond Meat’s senior culinary manager, Diana Stavaridis, added: “The new Beyond Sun Sausage is a home cook's dream – they're packed with bright, beautiful plant-powered ingredients like spinach, bell pepper, pineapple and jalapeño, bringing bold, culinary-forward flavours that can enhance any dish. When you prepare Beyond Sun Sausage, you’re serving love to your taste buds, heart and planet, and we’re excited for our fans to try this delicious new product as it’s unlike anything else currently available in the plant-based space."
The debut of Beyond Sun Sausage follows the firm’s recent reformulation of its Beyond Burger, Beyond Beef and Beyond Sausage products in US retail. Now made with avocado oil, Beyond Meat reduced the saturated fat in these products without sacrificing taste or flavour, owing to avocado oil’s smoother, more neutral palate.
Beyond Sun Sausage is available to purchase at Sprouts Farmers Market stores across the US.
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