In a nod to the all-American campfire tradition, Ben & Jerry’s introduces the latest non-dairy addition to its Sundae line-up: “Oat of This Swirled.”

Traditionally associated with outdoor camping, s’mores consist of a marshmallow toasted over an open fire, sandwiched between two cookies with a piece of chocolate. Ben & Jerry’s takes this iconic treat and transforms it into a “couch-friendly” experience.

The ‘Oat of This Swirled’ sundae features a smooth burnt sugar non-dairy base, loaded with oat cinnamon cookies and marshmallowy caramel swirls. Topped with a soft whipped topping and Open Chain chocolatey chunks, this new flavour provides a rich and satisfying dessert that is vegan-friendly.

According to Ben & Jerry’s Flavour Guru, João Piva: “At Ben & Jerry’s we love to celebrate our American heritage and there’s nothing “s’more” legendary than the all-American s’more. Nailing the perfect s’more is all in the perfectly toasted marshmallow over open flames.”

He added: “But we think this ooey, gooey, crunchy delight is too delicious to be reserved for the campfire – and let’s face it, we don’t always have access to open flames! So, we decided to bring our fans even more ways to enjoy a s’more by creating two new flavours that are inspired by the campfire but perfect for the couch.”

The Oat of This Swirled sundae is a significant milestone for Ben & Jerry’s as the first flavour created with their brand-new oat-base recipe, announced last year. This recipe enhances the texture, allowing flavours like chocolate, caramel and rich vanilla to shine as intended.

The new flavour will be available in freezers nationwide starting this January, with a recommended retail price (RRP) of £5.50.

#Oatbaseddairy #dessert #Fairtrade #UK #BenampJerrys