Bel UK has launched a new Boursin Plant-Based product, aiming to provide the same taste and texture experience of its classic dairy Boursin Garlic & Herbs.

The product delivers a fusion of garlic, parsley and chive flavours, designed to provide a comparable eating experience to the original dairy classic.

While the company had previously introduced a spreadable plant-based Boursin product in a tub, this new addition to its portfolio is available in the iconic foil puck format recognised by fans of the original Boursin Garlic & Herbs offering, offering an improved texture.

Anna Petsi, senior brand manager for Boursin, said: “We’ve worked to ensure the flavour, texture and packaging of new Boursin Plant Based aligns with all the key purchase drivers that our shoppers expect from dairy Boursin”.

She added: “The packaging design changes ensure it has strong on-shelf visibility and stands out. With global plant-based sales expected to reach more than £120 billion by 2030, more and more shoppers are looking for great tasting plant-based products that they perceive are as good as their dairy equivalents, while also being better for the planet and better for them.”

Boursin Plant-Based is available from 18 November in 150g packs with an RRP of £2.99.

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