Bel Group has expanded its Babybel portfolio with the introduction of a vegan variant.

Offering a ‘smooth and creamy’ texture, Babybel Plant-Based is made using a blend of coconut oil and starch.

The latest addition to the Babybel snacking cheese range is free from artificial colours and preservatives, and a source of calcium and vitamin B12.

Ollie Richmond, brand manager at Babybel, said: “We’ve seen overwhelming demand for the development of a vegan-friendly Babybel over the years, and with the plant-based market continuing to grow substantially, the new launch is perfectly timed to meet this consumer appetite”.

Babybel Plant-Based is sold in a fully recyclable paper outer bag. Each portioned snack is individually wrapped in a green variant of the brand’s signature wax shell.

With an MRSP of £2 per pack of five, Babybel Plant-Based is available in Sainsbury’s.

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