A new vegan food brand, Beanstalk Foods, has launched in the European market, aiming to expand the options available to consumers looking for plant-based alternatives.
Headquartered in Spain, Beanstalk is owned by a large Chinese-Spanish business group that operates in various sectors. Its products are manufactured from the company’s central production plant near Shanghai, China, from where it supplies all markets.
The brand has been established with an aim to offer high-quality plant-based products that stand out for their flavour and texture, seeking to be a ‘recurring choice’ for consumers, whether vegan or not.
Beanstalk Foods’ business director, David Guarch, said the brand is inspired by other successful alt-meat brands such as Beyond Meat, Moving Mountains and Heura.
“We know that the path to mass adoption of plant-based foods involves creating products that consumers enjoy and want to buy again,” Guarch commented. “Our products are not intended to revolutionise the sector, but rather to offer a solid, tasty alternative with a much wider range.”
Beanstalk’s diverse offering includes traditional meat alternative products such as hamburgers and meatballs, as well as less common options like pastrami, breaded calamari and pulled meat. It also offers ambient salami and chorizo snacks.
Following an initial year of product development and adapting to European regulations, the brand is ready to begin marketing in the Spanish and UK markets. In its second phase, Beanstalk aims to expand to the Netherlands and Germany. In a statement, the company said that it ‘remains open’ to opportunities in additional European markets.
Beanstalk is aimed at both the retail and foodservice channels, and is available mainly under its own name, however the brand offers the possibility of producing private label and customised products thanks to the flexibility and production capacity of its plant in China (nearly 100,000 tons per year).
The company said it opted for a large central production plant instead of several smaller facilities so that it could leverage increased production capacity and reduce internal transport costs, enhancing sustainability, transport and energy efficiency. Beanstalk also has a sister company in the US, headquartered in New York, to market its products in the American market.
#BeanstalkFoods #Spain
