Alt-dairy specialist Armored Fresh has expanded its portfolio to launch JustAlt, a functional food brand with a focus on high-protein, low-sugar and clean label ingredients.

The first JustAlt product line-up includes sugar-free high-protein bars and spreads, aiming to provide functional, performance-driven nutrition that can fit seamlessly into consumers’ pre- and post-workout fuelling and healthy snacking routines.

The protein bars are formulated with JustAlt's alternative proteins containing all nine essential amino acids, developed to provide sustained energy throughout the day. They are available in chocolate, peanut butter and fruit flavours.

Meanwhile, the protein spreads offer a creamy, high-protein alternative to traditional dairy spreads, described as a ‘simple, healthier swap for everyday use’. They can be spread on toast as well as paired with crackers and fruit.

Rudy Yoo, founder and CEO of Armored Fresh, said: “JustAlt isn’t about restrictive diets or niche markets – it’s about making better choices easier for everyone. We focus on creating practical, great-tasting alternatives that help people stay at their best – whether they need a pre- or post-workout protein boost or a healthy snack throughout the day.”