Danone UK and Ireland’s Alpro brand has added a new caramel-flavoured barista beverage to its portfolio.

The launch responds to research which found that barista plant-based beverages are currently in double-digit growth, and that caramel is the preferred choice of UK consumers.

As a non-HFSS product, the beverage also aligns with Danone UK and Ireland’s health commitments. Tom Kerr, head of category management for plant-based at Danone, said that the product “combines great taste with added benefits from calcium, vitamin D2 and B2” to provide consumers with a healthy option when making their coffee.

Alpro Barista Caramel is over 18 months in the making and aims to offer a ‘balanced and indulgent’ taste to complement a variety of coffee types. Made with oat and soya, it is designed to be extremely versatile, ideal for both foaming and whitening coffee.

Kerr commented: “We know a lot of people are consistently seeking out flavours when it comes to their coffee drinking habits, with research showing that around 66% of consumers have an interest in purchasing the caramel concept. Ensuring we’re addressing consumer flavour preferences is vital as we evolve our portfolio.”

The NPD is available in a 750ml carton, priced at £1.75, via Tesco, Morrisons and Sainsbury’s stores.

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