Dairy-free confectionery brand 7th Heaven has announced the addition of a chocolate peanut butter cup product to its range.

The launch aims to ‘redefine’ the vegan chocolate experience and promises consumers a creamy, ‘melt-in-your-mouth’ texture.

It follows the introduction of Hershey’s Reese’s oat milk peanut butter cups, debuted last year as a vegan alternative to the classic Reese’s product. With its latest offering, 7th Heaven – based in Israel and the US – aims to provide an alternative that co-founder Elya Adi believes can “compete with giants like Reese’s” in delivering a tasty and sustainable innovation.

7th Heaven’s chocolate peanut butter cups are dairy-free, non-GMO, kosher pareve certified and made from Fairtrade cocoa.

Adi commented: “We’re not just launching another chocolate product; we’re introducing a taste and lifestyle revolution. Our peanut butter cups are the culmination of our commitment to excellence, sustainability and compassion.”

The new product is launching online this month. 7th Heaven’s existing range is currently available at more than 700 retail locations.