Marketing
The labelling landscape: Legal challenges and evolving terminology
The labelling of plant-based foods continues to present dilemmas for those working in the industry. We explore the latest developments.
The Plant Base's Veganuary Sessions: The state of the industry panel – Part two
In part two of our panel discussion, we delve deeper into consumer insights, price parity challenges and how brands can stay resilient.
France’s ban on meaty names for plant-based products officially overturned
France’s Council of State has this week annulled two decrees prohibiting the use of names like 'steak' for plant-based products.
FDA releases new draft guidance for labelling plant-based alternatives
The US FDA has released draft guidance for plant-based food companies on best practices for labelling alternatives to meat, dairy and eggs.
Happy New Year from The Plant Base!
As we step into 2025, we’re excited to continue sharing the latest news and insights from the plant-based food and beverage industry.
Planted secures new media-for-equity partnership with SevenVentures
Swiss food-tech company Planted has received a media-for-equity investment from SevenVentures.
UK court prohibits Oatly’s use of ‘Post Milk Generation’ slogan on food and beverage products
The UK Court of Appeal has ruled that Oatly is not allowed to use the marketing slogan ‘Post Milk Generation’ on its F&B products.
Umiami rebrands as Swap, unveiling ‘new identity centered on taste’
French plant-based meat company Umiami has today announced a strategic rebrand with a new name, ‘Swap.’
