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Innovation
New plant-based product Veg’chop secures listing with Tesco
New plant-based product Veg’chop secures listing with Tesco

New brand Oh So Wholesome has announced its first major retail listing with Tesco, set to launch on April 28 2025.

New products
This unveils new plant-based protein format, This Is Super Superfood, championing whole food ingredients
This unveils new plant-based protein format, This Is Super Superfood, championing whole food ingredients

UK plant-based brand This has unveiled a brand-new product line, This Is Super Superfood, made with fava bean protein, seeds and vegetables.

New products
Happiee enters functional foods category with ‘easy-cook’ lion’s mane mushroom chunks
Happiee enters functional foods category with ‘easy-cook’ lion’s mane mushroom chunks

Happiee has launched what is claimed to be a category-first innovation in the UK: an ‘easy-cook’ lion’s mane mushroom chunks product line.

Food
Laird Superfood launches Vanilla Instant Latte with real vanilla bean powder
Laird Superfood launches Vanilla Instant Latte with real vanilla bean powder

Laird Superfood has expanded its functional beverage range with a new product, Vanilla Instant Latte.

Beverage
Unconform introduces functional vegan RTD cold brew coffee range
Unconform introduces functional vegan RTD cold brew coffee range

UK functional beverage brand Unconform is introducing three new vegan RTD cold brew coffee drinks, containing functional ingredients for wellness benefits.

New products
The recipe upgrade: How plant-based brands are reformulating for better taste, texture and beyond
The recipe upgrade: How plant-based brands are reformulating for better taste, texture and beyond

Fine-tuning formulations can help plant-based products to stir up consumer buzz, rather than fade into the background in a crowded fixture. We explore.

Exclusives
Grubby teams up with Julienne Bruno on Easter recipe featuring vegan burrata alternative
Grubby teams up with Julienne Bruno on Easter recipe featuring vegan burrata alternative

UK plant-based recipe kit start-up Grubby has partnered with dairy-free cheese brand Julienne Bruno to launch a limited-edition Easter dish featuring Julienne Bruno’s ‘Burrella’ burrata alternative.

Partnerships
Kääpä Biotech secures €900,000 investment from PeakBridge to meet rising functional mushroom demand
Kääpä Biotech secures €900,000 investment from PeakBridge to meet rising functional mushroom demand

Kääpä Biotech, a Finnish start-up that develops functional mushroom products, has secured a €900,000 strategic investment from global agri-food venture capital firm PeakBridge.

Funding & investments
Kraft Heinz enters plant-based dessert category with new Jell-O Oat Milk Chocolate Pudding
Kraft Heinz enters plant-based dessert category with new Jell-O Oat Milk Chocolate Pudding

Kraft Heinz has entered the plant-based desserts category with its first-ever oat milk-based product, under its Jell-O brand in the US: Jell-O Oat Milk Chocolate Pudding.

New products
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